Independent retailers are always looking for products that stand out, encourage repeat purchases and deliver excellent value for customers. At Petites Modes, Roamie has done exactly that.
As an established independent retailer specialising in school uniform, children’s clothing, accessories and gifts, Petites Modes carefully selects products that offer quality, practicality and style. Since introducing the Roamie children’s accessories collection, the response from customers has been overwhelmingly positive.
Introducing Roamie
Petites Modes stocks a carefully chosen selection of Roamie backpacks, bookbags, lunch bags, water bottles and pencil cases across several of the collection’s most popular prints.
For Rachel at Petites Modes, the decision to introduce the range was straightforward.
“We are always looking for products that combine style, functionality and quality. Roamie stood out because the collection offers practical everyday essentials with attractive designs that appeal to both children and parents.”
The coordinated collection, vibrant designs and excellent product quality immediately aligned with the needs of their customer base, which includes parents, grandparents and gift buyers looking for practical products with lasting appeal.
Creating a Display That Sells
One of the biggest contributors to the collection’s success has been how it has been presented in store.
Rather than displaying products individually, Petites Modes created a dedicated Roamie display where customers could see the complete collection together.
This merchandising approach allows shoppers to immediately understand the concept behind the range, making it easy to visualise matching sets for school, travel and everyday adventures.
The store also displays matching backpacks, lunch bags and water bottles together, encouraging customers to explore the full collection. Roamie has even featured prominently alongside other children’s brands within the shop window.
Encouraging Multiple Purchases
Displaying the coordinated products together has had a noticeable impact on customer purchasing behaviour.
Rather than buying a single backpack, many customers choose matching lunch bags, water bottles and pencil cases to complete the set.
“Many customers choose to purchase complete matching sets rather than individual items. The coordinated designs make it easy for them to create a cohesive look.”
This simple merchandising strategy has naturally encouraged larger purchases both in store and online.
Increasing Average Basket Spend
For any retailer, increasing average transaction value is a key objective.
According to Petites Modes, Roamie has delivered exactly that.
“Customers who initially come in looking for one item often add coordinating products to complete the set, which has had a positive impact on average transaction values, online and instore.”
Petites Modes have also supported this behaviour with a promotional offer of 10% off when customers purchase any four Roamie items, further encouraging complete set purchases.
What Customers Love
Feedback from customers has centred around three consistent themes:
- Beautiful, eye-catching designs
- Excellent quality and durability
- Practical features for everyday family life
The backpacks have proven especially popular, particularly when paired with matching lunch bags and water bottles. Bright, playful prints continue to be customer favourites.
Advice for Other Retailers
When asked what advice they would give to retailers considering Roamie, Petites Modes had a clear recommendation.
“Ensure the collection is displayed together and give customers the opportunity to see the matching options. The coordinated merchandising really helps showcase the strength of the range and drives additional sales.”
Sometimes it’s not simply about the products you stock, but how you present them.
Why Roamie Works
Roamie combines thoughtful design, quality construction and coordinated merchandising opportunities that naturally encourage customers to purchase complete collections rather than individual items.
For retailers looking to diversify beyond traditional school uniform while increasing add-on sales and basket spend, the experience at Petites Modes demonstrates exactly what can be achieved.
In Their Words
“Roamie is a beautifully designed, high-quality collection of children’s accessories that combines style, practicality and strong retail appeal.”
Interested in stocking Roamie? Get in touch with the William Turner team to discover the full collection and see how coordinated merchandising could help grow your accessory sales.
Call 0161 480 8582 or email sales@william-turner.co.uk
Find our more about the Roamie range here